Your brand has a voice, but does it have an identity?
An identity is the creative structure that brings the heart and ‘the why’ of your business to life. A cohesive identity is what sets apart a great business from an awesome business.
Reasons you may need a brand identity…
Maybe you feel like your identity doesn’t portray you fully
You just don’t look like a ‘real pro’ compared to others you admire in your industry
You want your clients to come to you instead of chasing them down
LET ME TAKE YOU THROUGH THE PROCESS.
Discovering Your Story
Your story or “why you do what you do” is the single most important factor to your image. When you can identify your why with clarity and passion the emotional voice of your business comes out to play.
This emotional voice is where your business shines the brightest. It’s where connections are made and one of the reasons why clients begin to invest in you. It’s also the anchor point where all my design efforts lead from and where the magic really happens.
Connecting with Your Dream Clients
Your clients are a key component in “why you do what you do”. It’s the people who you are here to serve and the better you know your client, the better you can serve them.
- What pains do they face?
- what are their frustrations?
- and how do you solve their problems?
When it comes your identity, it’s important to attract your ideal clientele and how you want them to feel about what you are offering.
Revealing Your Visual Style
After unraveling your brand’s personality I’ll create a visual style using colors, fonts, images, patterns and textures. You’ll receive a style guide that you will be able to use for the entire lifespan of your business. Your business will look consistent throughout your entire marketing efforts.
- Primary Logo
- Secondary Logo
- Font Palette
- Color Scheme
- Brand Style Sheet + Mood Board